With the recent phenomenon of vigorous technological growth, service delivery companies market and offer their services using different strategies. Through the use of the internet, online retailers can use coupons to market their services to potential consumers. They have proved to be effective sales and promotional tools for almost all businesses. Owing to the fact that they have the ability to pull in businesses together, coupons have gained significant popularity and acceptance from most marketing professionals. Simple and attractive explanations to foster acceptance by the public are utilized. Actually, there have been reports that in this advertising age, 87 percent of all shoppers and marketers use coupons.
Contrary to the use of coupons where one gets glimpses of how a company offers its service, in free in-home estimate service providers acknowledge that homes are different, and services offered to clients should be unique. Owing to this, professional service delivery companies visit homes and other facilities where they are supposed to offer their services and estimate the amount of labor required then negotiate with the client on the payments. Different metrics to calculate the price of service after delivery are applied. Upfront pricing is mostly used by such service deliverers where an estimated price of the offering a service is given upon request but based on certain metrics such as the workload and the technicality of doing the job.
The explained modes of offering services can be utilized by air duct cleaning services, however at a varied quality. For instance, some companies that are unreliable can offer good deals but fail to comprehensively achieve what they allege to do. This problem is rampant with air duct cleaners who use coupons to reach clients. Moreover, air duct cleaning is a tasking job that is often hard to accomplish, and not a cheap service as most coupons suggest in their adverts. It is also not an easy task to reach inside all the parts of an air duct and clean all of them effectively. Most service providers who use coupons fail to take into account factors such as hard work, time, the level of technicality, and the equipment needed in accomplishing a task.
One of the costly mistakes that homeowners can commit is that of having the thought that every company has the ability and capacity to offer quality services at varied prices. In line with this, homeowners should acknowledge that untrustworthy dealers always give the best offers called for price quotes. On the other hand, expensive companies may appear expensive compared to cheaper companies but the fact of the matter is that they will give an upfront cost for the commitment that they pose in doing the right thing. Most of these companies that engage in bait and switch through coupons do not include some key information of their company since they are not registered. In order to avoid disappointments, it is important for clients to avoid hiring companies that have not given or their address information. They should also look for progressive services from a company that has prescribed to the national air duct association to avoid bait and switch tactics.
In-home estimate or upfront pricing forms the best service delivery strategy for air duct cleaning because of its convenience. Several metrics in this model are considered before a standard cost for a service is outlined. For example, the dirtier and bigger an air duct is, the more than a client will pay. In-home estimating allows a professional to come forward and assess the needs and requirements of service by considering factors such as the degree in which an air duct has been contaminated, the size of work needed, and the difficulty of reaching various parts that need to be cleaned in a system.
There are several questions asked during in-home estimates as opposed to coupons that can aid in providing quality air duct cleaning services to clients. These questions are also essential in establishing whether the client has issues with his or her indoor air pollution service. One of the factors that are considered in this case is whether the air circulating system has been contaminated or not with mold, how the HVAC system was designed and what materials it was made of. This is made with the intention of giving recommendations on the best method of air duct cleaning to utilize for the client’s home. Also, through free in-home estimates, a service provider can consider whether the client has pets since pets can be affected by the dust produced during cleaning.
Basic factors like whether anyone in the client’s home suffers from respiratory problems such as asthma and allergies are also considered in order to ensure the safety of the client. Due to the lack of prior assessments, service deliverers who use coupons may not consider such important issues in regards to the client. Factors such as if the client and his or her family experience conditions such as nausea, burning sensations in the throat, nose, and eye are considered during in-home estimates. Depending on how an air duct is damaged or affected, a professional air duct cleaner can recommend for it to be changed as the best remedy. Contrary from this, most companies that use coupons are not certified or do not have professions who can make a proper assessment on this; hence, they end up doing a shoddy job that leaves the client in mess.
While summing up, similar to other modes of service delivery, air duct cleaners use several strategies to market and orchestrate their business activities, for instance, using coupons to send the message of what they do to their clients. However, owing to the complexity of air duct cleaning, this mode of business operation is not effective since it can result in Bait and switch tactics. Qualified and certified air duct cleaners do not charge cheaply as coupons do. They charge an honest price for honest service that they provide. Therefore, clients should consider using the in-home estimate model if they want quality air duct cleaning services instead of cheap services full of implications.